Trade marks enable customers to identify the source of products or services and are unique identifiers of your business.

For many companies a trade mark is one of its most valuable assets. Trade marks should be protected from infringement and copying through registration as soon as possible.

Withers & Rogers has a leading trade mark practice and our search capabilities ensure any proposed new marks are quickly cleared for use. Our specialists have considerable experience in advising on the selection of suitable trade marks, on the protection of them and their enforcement against infringement in the United Kingdom and world-wide.

At Withers & Rogers we are privileged to represent many prestigious and multi-national companies with brands which are household names.

Our expertise extends to filing and prosecuting EU Community trade mark applications, as well as handling opposition procedures before the Community Trade Mark Office. We will advise on the most appropriate method for clearance and registration of international world-wide brands. Our trade mark professionals have extensive skill in prosecuting International Registrations under the Madrid systems which are centralised procedures for obtaining world-wide protection in many different countries.

Our trade mark professionals advise on the licensing and exploitation of brands including strategies for registration and renewal. This covers different territories, the types of marks that can be protected and guidelines for the use of corporate brands.